writer         editor        strategist

While large corporations may spend the big bucks on marketing, the reality for most businesses is eking out what they can from tight...

There are basic questions every marketer should ask before promoting anything.

Content marketing, also known as inbound marketing, has been popular in the business sector, especially tech, for years. But higher...

“Strategic communications”-- a term thrown around a lot in higher ed but practiced far less. Everyone agrees strategy is important. But a...

As digital communications take over and budgets get tight, is print still worth the cost and time? Read my article on LinkedIn.

Resilience is defined as the capacity to adapt to situations and overcome obstacles. Never has this survival tool seemed more critical...

In uncertain times communications to key audiences become even more critical. This rule holds for pretty much any audience you can think...

Read my article on how diversity and inclusion in schools and colleges enhances and strengthens the learning environment and student...

What are key trends impacting communications to higher ed audiences in this Covid year? Read my article and find out.

The pandemic has brought permanent changes to working. Here's a summary.